Resume

Professional Experience

Independent Freelance Writer and Consultant 2015- present
- Performs comprehensive research, writing, project management, and analysis projects for select clients, including nonprofits and consulting firms.
Synchrony Financial 2021-present, Assistant Vice President- Content Specialist, Earned Media Group
- Creates and maintains content strategy plans and playbooks for 3 Synchrony LOBs.
- Supports content development and editorial needs for Bank, Home, Auto, and Corporate.
- B2B Brand lines of the business.
- Researches financial stats and performance data to drive content development recommendations and decisions.
- Develops new content pieces as needed, both long and short form.
- Collaborates with SEO and Organic Social teams to optimize content for high performance.
- Provides monthly company-wide data-driven updates on content progress and project statuses.
- Liases with external agencies and vendors to drive optimal performance in extensive business content strategies.
Suntuity Group 2021, Communications Manager
- Developed content and supports the marketing and messaging efforts for eight (8) companies in the Suntuity brand, including solar energy, finance, technology and drones.
- Managed one copywriter on the marketing team.
- Drafts and edits blog content for the solar industry business.
- Prepares presentations, press releases, and business reports for Executive Leadership.
Scorch Agency 2020-2021, Senior Content Writer
- Crafted stories, interviewed executive-level SMEs, and provides content marketing support for technology clients, including Microsoft and Emerson.
City of Philadelphia 2016-2019, Performance Management Analyst
- Supported capacity building, evaluation, data analysis, and strategy planning efforts for departments citywide.
Tembo, Inc. 2015- 2016, Project Manager
- Led cross-departmental collaboration as sole company project manager.
Philadelphia School Partnership 2010-2015, Director of Operations and Project Director
- Led product development, data acquisition and vendor management relations for GreatPhillySchools, a data-driven multimedia resource.
TCC Group, Inc. 2006-2009, Research Analyst
- Assisted both nonprofit and for-profit clients in achieving strategy, mission drive strategies for social impact.
Score! Educational Centers 2005-2006, Associate Director and Acting Center Director
- Mentored and tutored children aged 3-18 across subject areas to increase and fortify their academic skill bases.

Content Writing & Storytelling

Spearheads comprehensive data driven research analysis projects, competitor analyses, and market analyses for nonprofits of all sizes, small businesses, and global corporations.
Collaborates closely with internal performance marketing agency divisions to both develop and push content strategy and development for a major financial services corporation to promote full funnel, multi-market growth.
Collaborates effectively with the team members on drafting copy and solving client challenges.
Works closely with the Accounts, Design, SEO, Organic Social, and Strategy teams on client projects.
Drafted and copyedited press releases, talking points, and presentations for a global company group of eight (8) companies.
Designed and executed a major crisis communications plan to help steer the corporate acquisition in the solar energy industry.
Interviewed C-Suite leaders of big technology companies, including Microsoft and Emerson, and helped tell the stories of their products in the marketplace.
Drafted customer stories, blog posts, e-Books, product scripts, newsletters, case studies for technology clients in the technology, finance, healthcare, data governance, and government industry areas.

Technology & Product Development

Managed development of $2M data driven initiative, GreatPhillySchools, that empowers and educates parents by providing them with information to help find, search for and compare over 400 school options in Philadelphia, reaching over 150K parents (launched in 2012).
Facilitated strategic direction and overall execution, including web-portal product design, data acquisition and analysis, and multimedia editorial support.
Provided ongoing technical assistance for over 400 K-12 schools and external stakeholders that access and use technology products.
Managed and successfully launched three social media platforms for nonprofit and foundation clients.
Drafted technical and functional requirements for a data-driven technology system for a municipal government agency.
Negotiated draft scope of work and technology contract for a multi-layered government technology project for a major early childhood education initiative, worth over $2.5M.
Managed production of GreatPhillySchools printed guidebooks annually for three years, including vendor relations.
Led the City of Philadelphia’s Office of Sustainability in the production of 10K copies of its first ever magazine to display and communicate data and strategic goals to varied stakeholder groups.

Program Evaluation

Collaborated with PhD researchers and facilitators to design and execute a developmental evaluation approach for a complex major nonprofit entity.
Managed a data acquisition schedule across both public and private school systems to load in organizational databases for analysis.
Led market research study coordination to test products with users within GreatPhillySchools’ target market base.
Performed comprehensive research via internet and comfortable with various nonprofit/foundation database search engines.
Developed outcomes-oriented models for performance measurement and program improvement. Directed formative and summative evaluations using quantitative and qualitative methods.
Led, designed, facilitated, and implements strategic planning efforts for city departments and agencies within the City of Philadelphia.
Provided as needed technical assistance to city departments amidst the program-based budgeting implementation.
Supported performance measure development at within City departments to encourage data driven decision making and technical capacity building.
Drafted both qualitative and quantitative reports to evaluate core capacity functions within select city departments.
Designed and facilitated meetings for the four city agencies to help them determine three to five-year strategic plans and aligned performance measures. Of the four agencies of focus, two had not had formalized strategic plans in over 17 years.
Produced data analysis reports of surveys and focus group circuits for city agencies and major mayoral initiatives to help clarify and define strategy from one fiscal year to the next.

Operations & Product Management

Supported management of Philadelphia community-focused wellness initiative development at a major arts nonprofit.
Managed cross-departmental communications and collaborations towards successful project execution.
Developed internal organization infrastructure, including policies, benefits package, and retirement program.
Managed development and execution of FY 2011 $1M provisional budget.
Developed internal organization infrastructure, including policies, benefits package, and retirement program.
Oversaw the development and maintenance of organization's first website on Joomla! CMS.
Managed contractors in technology, facilities, human resources, and finance.

Qualitative & Quantitative Analysis

Cleans raw data output to prepare for both quantitative and qualitative analysis.
Analyzes both quantitative and qualitative data for reports, presentations, and briefs.
Assists in co-facilitating/documenting client-related focus groups for qualitative data collection.
Designs online surveys, focus group protocols, interview question guides, and data collection tools for program and performance measurement.
Conducts phone interviews of both internal and external stakeholders during client related data collection processes.

Academic Experience

Fels Institute of Government, University of Pennsylvania 2008-2010
- Master of Government Administration and Certificate in Public Finance.
College of Arts & Sciences, University of Pennsylvania 2001-2005
- Bachelor of Arts in English, Sociology minor.
- Kings College London, Penn English Program 2003 (fall term)